VOSBs and Your Bottom Line: The Data-Driven Case for Partnership

In today's dynamic business environment, securing a competitive edge requires strategic thinking and innovative approaches to talent acquisition. Whether you're leading a Fortune 500 company or a growing SMB, building a high-performing, diverse workforce is paramount. One strategy that offers significant advantages across the board, supported by compelling data, is partnering with veteran-owned small businesses (VOSBs).

Why VOSBs? A Compelling Case for Businesses of All Sizes

VOSBs bring a unique set of benefits that align with the goals of businesses of all sizes:

For Large Corporations:

• Enhanced Corporate Social Responsibility: In a 2023 survey by Global Strategy Group and SEC Newgate, 79% of respondents agreed that corporations have a responsibility to bring about social change on important issues. Demonstrating a commitment to supporting veterans strengthens your reputation and resonates with consumers and stakeholders who value social responsibility. In today's socially conscious marketplace, this can be a powerful differentiator. 

To learn more about the benefits of hiring veterans, check out our recent post: Boost Retention and Performance: Why You Should Hire Veterans.

• Meeting Supplier Diversity Goals: A 2022 report by McKinsey found that companies in the top quartile for ethnic and racial diversity in management were 36% more likely to have financial returns above their respective national industry medians. Partnering with VOSBs helps you meet internal supplier diversity targets and showcase your commitment to inclusivity, further enhancing your employer brand.  
• Access to Niche Skills: The U.S. Department of Veterans Affairs estimates that over 200,000 veterans transition out of the military each year, many with highly specialized skills in areas like IT, cybersecurity, and logistics. VOSBs often specialize in niche areas, providing access to this valuable talent pool. 

Looking to staff for the future of cybersecurity? This post offers valuable insights: Staying Ahead of the Curve: Staffing for the Future of Cybersecurity.

For Small to Mid-Sized Businesses:

• Agility and Flexibility: VOSBs are often even more agile and flexible than larger firms, allowing them to adapt quickly to your changing needs and provide customized solutions. Worried about cybersecurity costs? This post offers essential tips for SMBs: Cybersecurity Doesn't Have to Break the Bank: Essential Tips for SMBs
• Personalized Service: A 2022 report by Salesforce found that 88% of customers consider the experience a company provides to be as important as its products or services. VOSBs prioritize building strong relationships and providing personalized service, ensuring your specific talent needs are met. For more on the importance of the human touch in staffing, see our post: The Irreplaceable Human Touch in Specialized Staffing
• Cost-Effectiveness: VOSBs are known for their lean operations and commitment to efficiency, which can translate into competitive pricing and flexible engagement models. This makes them a smart choice for SMBs looking to optimize their resources.
• Shared Values: VOSBs often embody the entrepreneurial spirit and dedication that resonate with SMB leaders.

Beyond Size: Universal Benefits

Regardless of your company's size, partnering with VOSBs offers these universal advantages:

• Highly Skilled and Disciplined Workforce: When it comes to occupations, more than 40% of all veterans work in management, professional, and related occupations, demonstrating their advanced skills and capabilities. Veterans possess exceptional leadership, teamwork, and problem-solving skills honed through their military experience. Want to maximize your IT team's potential with veteran talent? Read more here: Why Veteran Talent is Essential for Your IT Team's Success.
• Commitment to Excellence: Their dedication to quality and mission accomplishment translates seamlessly into the corporate world.
• Boosting Employee Morale: A 2023 LinkedIn Veteran Opportunity Report found that veterans stay with their initial employers 8.3% longer than non-veterans. Supporting veteran-owned businesses can foster a sense of shared purpose and patriotism within your organization. Looking to reduce turnover and retain your top tech talent? This post is a must-read: Top 5 Mistakes Tech Leaders Make That Drive Turnover (and How to Avoid Them).

Links Technology: A Strategic Partner

At Links Technology, we're proud to be a certified VOSB, and we're dedicated to connecting businesses with the exceptional talent found within the veteran community. We understand the unique skills and experiences that veterans bring to the table, and we're committed to helping organizations leverage those strengths to build high-performing, diverse teams. We invite you to explore the many advantages of partnering with a VOSB like Links Technology and discover how we can help you achieve your business goals. Contact us today to learn more about how we can help you unlock the potential of veteran talent.